Tag Archives: australia

Global Australian of the Year Award

Last night saw the Inaugural Global Australian of the Year Award, hosted at Sydney Town Hall and  initiated and organised by Advance. As per Advance’s own definition, it is “a community of global Australians who are able to make a difference for Australians, Australian companies and Australia around the globe. We believe Australian talent is one of our greatest exports and resources.”

See the nicely decorated venue below and spot the visual identity of two overlapping ripples, created by Pim Van Nunen at Publicis Mojo, proud  supporters of Advance.

Advance at Town Hall

Advance at Town Hall

It was indeed a humbling experience to see so many highly successful and at the same time giving and community-minded Australians up on stage. Many of the prize winners had foreign-born parents, some of which proudly accepted the prizes on behalf of their children working overseas. No surprise for such a young and immigration-oriented country, their backgrounds ranged from Holland, Denmark and Germany to Vietnam and Malaysia. See their new website and winners here.

Dr. Adeeba Kamarulzaman

Dr. Adeeba Kamarulzaman

Jeremy Heimans

Jeremy Heimans

The new Advance logo on an idea bulb

The new Advance logo on an 'idea bulb'

Give The Boxer some love

Entries for Good Work on YouTube have closed and soon the jury under guidance from Craig Davis will pick a winning entry. I am quite chuffed that my colleague Henry Hall (with the help of some other lovely people here at Mojo) has entered his video. It is called ‘The Boxer‘ and was conceived and produced as a response to a brief from SOS – Casas de Acolhida. The Brazilian organisation works for the protection of children aged 0 – 6 from domestic violence.

Being a dad myself this stuff cuts pretty close to the bone, so please give the film some love by liking it here.

YouTube Australia: What’s your dirty secret little talent?

Vodpod videos no longer available.

We all know YouTube is one large, 24-7 talent show, so it isn’t surprising that YouTube hosts an official country-wide search for the next cat pianist. What’s funny to me is the channel’s username “secrettalentsau” which in German reads as “Secret Talent Sau” (sau = pig). Let’s get down and dirty and show off some kinky talents, Australia!

Meeting Social Media Celebrities

Outside our quality local pub, the KB on Foveaux, I met (or better: saw) the girl who does CommunityChannel on YouTube. It was weird,  having watched a few of her hugely popular videos and, as she passed by, all I could think of: There goes “CommunityChannel“?

I mean, I am pretty sure she has a real name but to most of her 717,026 subscribers she might be “CommunityChannel” or “Miss CC” for all I know. OK, I realize I am sooo behind and have now checked and paid a bit of attention – her real name is Natalie Tran and she has her own Wikipedia article.

Anyway, props to her for producing this great series of entertaining videos and racking up 267,717,726 views at the age of 24. Her trajectory reminds me of Dave King‘s idea of starting a “Social Media Stars” agency – or as he put it, “those people out there with an audience and a bunch of distribution mechanisms already built-in”. I wonder how far that scene has progressed.

Photo of Natalie Tran

Natalie Tran

Nat might have a proper agent or she may not. Anyone worked with her already? Or have you met any interesting social media celebs lately? And with that I don’t mean gurus who expressly “practice social media” instead of just doing interesting things.

Advertising agencies on Facebook: do you practice what you preach?

At Holler we started redirecting all visitors of our company website to our Facebook page. While you can still access our “regular” site (moved to an “On Holiday” address), most visitors stay on the facebook version. Even people without a facebook account (a.k.a. 0.23% of Australia) can see the customised tab we built in FBML. I was recently interviewed by the editors of SHIFT! in Japan on this topic and thought it might be interesting to hear other people’s experience and opinions. Here are a (very few) places and activities I stumbled upon:

International

  • AKQA and Big Spaceship are very popular (in number of fans) and spread lots of case studies, job news, awards and thoughts this way
  • Razorfish/NeueDigitale in Germany (one of my former work places) is very chatty and shares 3rd party links
  • R/GA use it a lot for recruitment and conference & media appearances
  • SapientNitro post work and industry news from any of their many offices

AU / NZ

  • Resn distributes their many award and job news
  • Digital Eskimo and Visual Jazz mostly draw their blog feeds into their  (non vanity URL) pages
  • Bullseye are either heavy on the BBQ or Blackmore’s news
  • Circul8 also redirect their URL and run a similar gamut of posts to Holle
  • Pusher run (against FB guidelines) as a person rather than a page
  • RMG Connect had integrated Facebook Connect on their playful “regular” site (unfortunately now dissolved into the video-laden JWT site)

Surprising is that many international networks don’t seem to do anything on FB or when they do have a page take it to any interesting level. I would like to do a quick survey of AU/NZ agencies on Facebook. Which ones do you value and became a fan of? What are success criteria, do you think you would “buy” fans through FB-ads and promotions? What is the best tonality for clients, talents, employees alike?

Here is my bit about “Holler’s what and why on Facebook”

Holler on FB

Holler on FB

Background:
In my experience agency websites are a one-time affair for users. Even your own clients never return to check up on your latest and greatest work. This leads most agencies to start putting out a newsletter, and it is uncanny how soon those slow down to a trickle and get abandoned. At Razorfish/NeueDigitale I started a podcast which died an unceremonious death after one episode (doesn’t really qualify as a podcast really). The NetX newsletter was dumped after three issues. A newsletter suggests that all content has to be fairly significant and important to the business of the reader. Internal culture and social news hardly feel appropriate – which is strange because creative agencies’ reputation thrives on how much extra-curricular and non-commercial things go on. And it is an important decision factor for talent as well as clients.
Facebook on the other hand is a place where the private and public sphere mix harmoniously, where social and commercial infos can blend in one stream. Holler has been servicing different brands in Facebook for 2 years now and 2 of our staff are full-time content and community managers.

Strategy:
Since we can communicate more often about all aspects of agency life in Facebook and because we know how to move in this space, we decided to redirect hollersydney.com.au to our Facebook page. Any visitor is welcome to still check our “regular” site onholiday.hollersydney.com.au

Execution:
We built a customised tab in FBML displaying a little time-lapse film of our studio, 4 pieces of work and a bit of the usual “This is us” copy with a hint at getting in touch or (dare we say it?) “become a fan“. (Note to self, the line”click that Fan button” should say “LIKE” by now).
This is the page that every new (non-fan) visitor of Holler would land on. Updates happen naturally on the Wall, if a post needs more links, space and integrated media we use our customized Tumblr blog.

Results:
Since we switched to a Facebook page the amount of fans and job applications from talent have steadily increased. We can stay in touch with this growing audience on an ad-hoc basis, in a casual tone and without worrying if messages fit a certain category. It is hardly an accurate measurement but we believe that our rating of second hottest digital agency in the region is also a result of more people staying in touch with our work as well as culture.

Addition (29/07/2010):
Geekvertising collated a list of the likes/fans of UK and US agencies split by networks. I reckon it is time to ask the people running these page for a more qualitative analysis, using the amount of interactions per post, photos, intervals of postings and so on. Admittedly, the effects of these pages on the agencies might only be supported by anecdotal evidence (e.g. better qualified applicants).

Holler plays Fluoro Pong at Bondi Sizzle

If you are in Sydney this weekend, don’t miss Bondi’s first Community Festival called Sizzle. Holler’s Kerry Edward designed the blog/site and contributed a series of illustrations to the Garage Art Exhibition. His series is called “Growth” and reflects on his upcoming fatherhood.

Growth by Kerry Edward

Growth by Kerry Edward

My colleague and frequent collaborator Lukasz Karluk has created a funky interactive game called “Fluoro Pong“. Using colour recognition, the game’s virtual paddles are steered by lifting real rectangular prisms in fluoro colours. Additional face recognition maps a still photo of one of the players onto the playing ball.

Holler flyer at Bondi Sizzle

Holler at Bondi Sizzle

So come on down this Sunday and lift a fluoro paddle and a beer with us.

Fluoro Pong playing at Holler

Fluoro Pong playing at Holler

Don’t quit TV yet – but start iView

I have been living without any of the major commercial channels for more than 3 months. The aerial signal quality had deteriorated over several weeks until all I could see was ABC and some SBS (on good days). I was actually too lazy to find out whether it was my Digital Video Recorder (DVR) acting up or the actual antenna or the slightly damaged coaxial cable (as it turned out, it was the antenna).

Vodpod videos no longer available.

Now during my forced abstinence from commercial TV I developed a habit of tuning into the fantastic ABC iView service quite a lot. And watched lots of YouTube on the iTouch. Which in turn ate up my download cap (cannot wait for the day when a real flatrate gets finally offered here in AU).
All in all still a very good experience and as iView is getting better all the time, I can only recommend tuning in. Channel 9 and 7 will be following suit and other DVR options are coming into existence. You don’t necessarily have to bend your antenna the wrong way to start watching what you want, when you want it.

Additional info: A study mentioned on Media Guardian claims Video-On-Demand will hardly affect linear TV advertising revenue. I cannot judge the validity of the study, though do see the point that time-shifted viewing (through DVRs such as iQ) slows the growth rate of VOD. As an early adopter I might sometimes overestimate how much the mainstream changes their ways of watching good old TV. It still has a lot to do with how hard ware is set up and used in people’s home.