Tag Archives: twitter

Writing for Adverblog

A week ago I got asked to be a contributor to Adverblog which I was massively chuffed about. I have been reading Adverblog for 5 years now and it has always a great source of inspiration. Being on the editing side now is a brilliant new experience.

Twitter Hustle on Adverblog

Twitter Hustle on Adverblog

This is a re-posting of what I wrote last week:
Dutch creative team Bas van de Poel and Daan van Dam (portfolio) set up 5 separate Twitter accounts and started following Creative Directors on Twitter. The simple message: HIRE US.

Tinkering with sites like Facebook (remember Alexandre Oudin?) and Twitter shows ingenuity and in their case got them noticed by the CDs. Although I doubt any of them actually uses the web interface to tweet. Nevertheless, Bas and Daan scored themselves a nice gig at Boondoggle. Well done!

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Get a pat on the back from HypeMachine’s ScoreBot

For a while my music finder of choice has obviously been HypeMachine – if you don’t use it already I would seriously recommend it to you. At least till Spotify is officially available in Australia.

As I tweeted a new discovery (go check out Wooden Birds) I was surprised by HypeMachine’s scorebot. A nifty script that automatically comes back with a display of my “musical influence”. I apparently made 39 other people discover and like the same band/act.

Hype Machine's Scorebot

Hype Machine's Scorebot

Gave me a little pat on the back, like someone asking you if they could copy your mixtape (I know, waaaay back in the days). Or that nod of approval by the long-time employee of your favourite record shop. Nice.

Fallen out of love with Twitter? Well, my industry column has.

On Feb 11 I made the spontaneous (and potentially premature) decision to stop twittering. Or let’s call it taking a serious break to re-evaluate. I joined Twitter during its geeks-only phase in April 2007 with the ground breaking statement “back to the office with Pascal” (what was your First Tweet?). I then let it rest for a year or so before picking it up once there were “enough people like me” on it. I ran several campaigns with it, including a gargantuan stream of more than 1600 tweets for Beck’s beer. And sat on the couch (among other places) staring at TweetDeck on my iPhone, trawling through links and private minutiae. And then I made this abrupt decision…which I promptly announced on Facebook. I couldn’t keep that to myself:
——-
Tim Buesing “just had a thought: how about I stop twittering? Would it even matter?”
——-
So except for a few automated tweets coming via my linked accounts of blip.fm, slideshare or this blog I have been silent.

  • I don’t really miss it.
  • Nobody has expressed missing me on there (so far).
  • It seems like I wasn’t alone in giving up.
My TweetDeck

My TweetDeck columns

My “Industry” column inside Tweetdeck fell from about 30 active, daily twitterers (out of 65) to about 5 – 10. Events such AIMIA awards or AdTech give it a “real-time info” jolt but it still feels slower. And recent converts like ex-SMH’s TheRealSamNorth got christened at The Digital Citizen meetup and instantly slacked off as well. Admittedly, that’s all very anecdotal evidence. But the people still twittering are mostly senior agency people with a vested interest in keeping the Twitter conversation going.

Is Twitter going 180 degrees back to (social) geekdom? I am happy for you to call me a traitor and prove me wrong with (Australian) stats but does it only work for real-time events and breaking news?

April Fool’s Rockstars: Slideshare taps into our Twitter Vanity

Last night, I was quite surprised to receive a message from Slideshare , informing me that one of my uploaded presentations had racked up more than 100,000 views. As much as I want to believe my professional musings and slides rock the world of advertising, I instantly felt something was fishy but couldn’t resist clicking on the link.

The original email read:

Hi tbuesing,
We’ve noticed that your slideshow on SlideShare has been getting a LOT of views in the last 24 hours. Great job … you must be doing something right. 😉
Why don’t you tweet or blog this? Use the hashtag #bestofslideshare so we can track the conversation.
Congratulations,
-SlideShare Team

Slideshare RockStar, Twitter God, Social Media Buddha (image by Zen)

Slideshare RockStar, Twitter God, Social Media Buddha (image by Zen)

Sure enough, anyone can be a Rockstar of Powerpoint on April Fool’s Day.  The #bestofslideshare search on Twitter revealed that many had taken enough time to  “get it” (the joke).  Some others stepped straight into the vanity trap and blasted their unexpected fame into the Twittersphere (and still do as I write this). It is a bit like watching people slip on a banana,  me, snickering at poor dudes trying to act modest, yet beaming with pride that their “recent trip to Serbia and Montenegro” or “Home Networking 101” had received this gigantic audience boost. But it reveals two basic truths we all know about our social publishing habits.

  1. we do all of this mostly to get attention and kudos, we want to be “Social RockStars” (in our niches)
  2. our cycle of receiving, processing and publishing information has increased to such a pace where some people skip the processing part and just publish

Slideshare has by now received a lot of negative feedback,  Jonathan Boutelle, one of the founders of Slideshare felt obliged to do a Kowtow on his Twitter stream, reading:

“#bestofslideshare Big “sorry, I f*d up” to our wonderful SlideShare community! We love you guys, and we weren’t trying to embarrass anyone.”

In my opinion, the criticism comes from people who have lost their sense of humour somewhere along the race for becoming the umpteenth “social media evangelist”.  What’s your verdict?

Optimizing your twitter experience, stream and reach

I have rarely trawled through the thumbnail gallery of my twitter contacts, even the list view without search or other filtering/search function is less than pleasant. I happen to stumble upon new people to follow and have absolutely no idea how exactly new and exotic followers like BrooklynPride (Organizer and Producer of Brooklyn’s Annual Gay Pride Celebration) find me.  Now here comes Mr.Tweet. Not only is this a cute name (in the spirit of La Linea or Fatso the Wombat), this is also a good service that might get you more meaningful tweets onto the radar.

Follow Mr. Tweet on Twitter, tweet him “who should i follow” and get a nifty analysis back that allows you to pick some people that seem relevant to your interests and network – the latest tweets, location, follow/follower-ratio and tweet-intensity of that particular person is included.

Mr Tweet analysis

Mr Tweet analysis

You still have to make your mind up whether following a blabbermouth like Scobleizer is worth your attention. Mr.Tweet is still in alpha so I am expecting more meaningful, weighted suggestions and features.

Ideally, Tweetdeck , Twitterific and similar apps will combine this sort of suggestion function together with a stats tool like Tweetrush. After all, we want to reassured that our audience finds us important, no? I was particularly fond of the geekiness and visual appeal of POPrl‘s analysis of click through rates to your tweeted links.

POPrl stats on my tweet click through

POPrl stats on my tweet click through

I also saw twitter apps Twitsig promoting your tweets as images on forums and in emails. Eunmac was trying to integrate this into Outlook and I reckon that improves reach with every email sent… but at the same time, I fear that this would take away some of the early charm. The relative intimacy and thoughtfulness of our current circles would sit uneasily with the work related tediousness of Outlook.

And unless you are Britney Spears and hire a full-time Twitter P.A. (what a job description: “Must be able to twitter even when on the loo!”), there just is no scale to Twittertime!

Twitsig image of my twitter stream

Twitsig image of my twitter stream

I would be keen to know what your favourite twitter apps and extensions are? Maybe that’s a question I’d better tweet

Twitter, Vlogs and Vidlogue entering mainstream

A couple of numbers and a publisher heavyweight now support our long-held opinion at Holler that twittering and video responses and dialogues are entering the mainstream. Twitter is the fastest growing social media site with 343% YOY growth thanks to big press coverage and election tie ins. In contrast to out-of-favour SecondLife the hype is less founded on a snazzy interface but a myriad of extensions, connections to other platforms and real and lasting changes to user behaviour/patterns.

Wearing my Twitter shirt / by nialkennedy

Wearing my Twitter shirt / by nialkennedy

Apparently it is enough of a pull to lure Britney Spears into using it and lest we forget, MC Hammer has threatened that it’s Twittertime!. The current WIRED has a funny opinion piece by Valleywagger Paul Boutin (commented here by The Guardian) suggesting to “kill your blog” and to use twitter instead: more personal, more succinct with nice brevity and mobile/ubiquituous character. He even condensed his whole article into

@WiredReader: Kill yr blog. 2004 over. Google won’t find you. Too much cruft from HuffPo, NYT. Commenters are tards. C u on Facebook?

On the video front, my term of “vidlogue” is probably as silly as the next phrase, trying to encompass time-delayed video chats and video responses. But if the term catches on, I am claiming full and complete genius for coining it. If it has been coined by someone else before, I am claiming full DUH!-ness for not knowing.

Anyway, the BBC is now offering a sort of talk back (“Have Your Say”) on hot topics like the Credit Crisis in the following video sharing formats: Seesmic, Qik, Phreadz and 12seconds.

Twhirl with Seesmic player / by stevegarfield

Twhirl with Seesmic player / by stevegarfield

It would be interesting to see if participation in these four places outnumbers the manual video uploads from users’ hard drives (which I predict it will). Submissions to the services or the BBC directly are potentially going on air (regular TV that is). The equivalent for us in digital adland would be to take YouTube submissions from a branded channel going onto Australian TV. Imagine the above-the-line ad guys developing an ulcer over this: no pre-tested storylines, no uber-important director and talent casting and worst of all, no exotic location for the shoot (Shazza’s bedroom anyone?)

Next time we get challenged on why these tools make sense in a campaign we’ll share some numbers (please add more stat links if you have). It is definitely not Geek anymore…

Top real-time commentary tools: Hacking US election debates

As Sarah and John enter their VP bout of phrases (this Friday, SBS 11am), I collected some examples of online politics with real-time communication. Big events like the US elections or the Super Bowl always raise the bar or set a deadline for which many companies, publishers and advertisers develop new tools. People at the same time are very receptive for changes in the way they consume and interact with media. 

mage by Laughing Squid

image by Laughing Squid

 

  1. Current.TV is teaming up with Twitter to “hack the debates”, similar to the worm on Australian politics it shows a real-time emotional response. But no point in trying to ban this one as in effect it goes further, by fusing IP-TV with social media commentary. There is a teaser video here. If you are in need of rubbing shoulders with Al G., gatecrash the next live event at their office. While I find the flurry of comments too fast and either inter-related or too random to follow, the political version of Twitter is an interesting stream of semi-private and semi-public polling / chat / discussion / activism.
  2. Twitter is running its solo stream of commentary which social media people like Owyang plug into with a “#tweetdebate” (analyzed by him here).
  3. If the questions themselves are irksome to you, lobby and campaign for your own through a tool like Google moderator and make your version bubble to the top,  Town Hall-style and in a similar vein to the YouTube question night
  4. The overlay of social commentary on video is still sort of new-ish, here a funny example in politics of an Obama speech video on TubePopper. Somebody give me the real time version of this (only witty people allowed to use it please!)
  5. More extensive is Ved.io. Their player allows users to insert html, images, comments, dynamic feeds and even  widgets into a stream of video (demo video here).
  6. MSNBC Politics uses the debates to (post-event) split the (from a visual stand point) formulaic format. The resulting smallest components are then made searchable. An automated semantic understanding of that video material in real-time would be the next step (2012: Sarah Palin vs. Hillary Clinton).
  7. Now combine this ongoing stream of mere opinions with something more factual like Google’s InQuotes and CNN’s usual deep data analysis. They already blew me away in 2004, so that night should be a visual feast for data nerds

Voila, any user can turn into a qualified commentator, covering any complex debate like a pro — If they can keep hold of the “nuggets of meaning” in this vast amount of input. Connected with immediate polling it all gives a pretty exciting (or hectic, depending on your point of view) analysis at what matters to people and who scores in politics. What jolly good clairvoyance shown by Monthy Python in their Election Night Special. 

And obviously all this generates more than direct political commentary. The amount of data, some of it even geo-location specific (entered via mobile or membership sites), gives an insight into who might be more susceptible to “green car”, “home alarm” or “cheap childcare” advertising. I guess it is not what most people who enter their comments are even aware of.