In digital agencies we often work in uncharted territory and therefore spend much time thinking about the big question “What’s Next?”. Where and how do we spend our future creative efforts? For the benefit of brands, clients and agencies alike, we better get that one right. Read up on these three reports: Razorfish’s Outlook, Reactive’s Perspectives and VJ-Isobar’s FYI – and make the right calls for the future.
My agency Reactive‘s Perspectives ( free PDF download / Slideshare version ) covers topics like ‘Who really owns your social content?‘, ‘The Personalisation of Everything‘ and ‘How to create great work‘.
On our Facebook page we accompany these articles with some shareable graphs – extra points scored by using Venn diagrams.