Tag Archives: sydney

Write For Rights at Reactive

Amnesty International has launched ‘Write For Rights‘, a site with the aim to support 11 individuals that are targeted by their government though they have committed no crime. You can pledge to write a letter of support, sign up for a ‘Write’ get-together or volunteer to host such an event yourself. Reactive Sydney,  which created the website, will host a ‘Write for Rights’ BBQ this Thursday evening in Surry Hills. You can help – by dropping in and just writing a letter, putting the spotlight where it’s needed most.

Write For Rights @ Reactive
Thursday Dec 6, 6:00 pm
Level 1, 490 Crown Street
Surry Hills

Write for Rights at Reactive

Here is a documentary of last year’s worldwide efforts:

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Why Sydney should be more like Helsinki

I just took part in a quick-thinking, improvisational speaking training at Amnesia Razorfish. Ben Hourahine ran the group through some challenging performances, done in ‘Pecha Kucha‘ style.

Coincidentally, I will speak in a similar style next week Wednesday, albeit to a paying audience. As part of Ignite 9 I will try to convince the crowd at Oxford Art Factory that ‘Sydney should be more like Helsinki’. Given Sydneysiders don’t really like their city, it will be fairly easy to persuade them.  Hyvää Suomi! (Go Finland).

Helsinki seen from Suomenlinna

If you feel like heckling (or supporting) me, you can still get a few tickets for $ 11 here: http://ignitesydney9.eventbrite.com.au

All profits are going to OzHarvest so you can make fun of me and do something good at the same time. Have a look at some of the past performances here on Ignite’s YouTube channel including Ash Ringrose (from Soap Creative).

Splendour in the Grass and on YouTube

This Sunday afternoon from 4pm onwards Splendour in The Grass will be running as a free live stream in the masthead on YouTube’s homepage as well as on Virgin Mobile’s channel. This is a first for paid media in our region so everyone here at Mojo is properly chuffed about getting this up.

YouTube masthead with Splendour in the Grass

YouTube masthead with Splendour in the Grass

Many people here including our partner agencies and Google have been working hard to make this happen. If you do live in the right region please enjoy the free stream of a pretty good line up consisting of Coldplay, Kaiser Chiefs, Cloud Control, Elbow, Vaccines and The Vines.

Even better, if you happen to be mucking around at Splendour itself, or know someone that is and/or have a Twitter or Instagram account, please participate with the hashtags #splendour, #splendourlive or #SITG . All tweets will be picked up and displayed underneath the videostream. And some of the Instagram shots might end up in The Vaccines new crowdsourced music video.

Splendour Live Stream Party

Splendour Live Stream Party

There are also live streaming parties running in Sydney, Perth and Melbourne this Sunday, so come on down to the Beach Road Hotel in Bondi or the Bimbo DeLuxe in Fitzroy from 4pm on Sunday and enjoy the festival atmosphere without the mud!

Ashley Ringrose looks back into the future

What a treasure: Ash from Soap explains social media…in 2006. Everything is still true, so I am not giggling about what he says. It’s more the cyber-tacky intro animation, the interviewer’s vocabulary (“Life caching is taking off in the US!”), and most of all the fact that we have been talking about the same things for 5 years.

Bollywoodification – get a new profile pic for the Delhi Games

In the lead up to the Commonwealth Games 2010, our friends over at SOAP have created this (very manual) facebook app called “Delhi Yourself” to promote Foxtel’s coverage (Follow The Games). Essentially you let them access your profile picture and one single illustrator, Harsha Nagaraju turns it into a hand drawn portrait, complete with Bollywood-type personal name and some Foxtel branding.

I 100% love the idea of individual results for every single user. And who doesn’t have a soft spot for a hand drawn portrait? While I could handle a lengthy wait till the profile picture was available, the delivery just felt a bit left to chance (no notification). Many fan posts on the page display the same confusion (where and when to get the pic). And unfortunately, despite me liking this “Delhi Yourself” app as an idea, I find the picture itself doesn’t contain any likeness.

Bollywood Tim

Bollywood Tim

Here is my original facebook profile picture that Harsha worked from.

Tim on facebook

Tim on facebook

Even though the creative drawing effort was performed by an authentic illustrator-posse (in India I assume) it doesn’t feel very Delhi – why not?

Mr Pink in Bollywood

Mr Pink in Bollywood

I could definitely need some tigers to spice my picture up a bit. Or should I be grateful I don’t look like Mr. Pink?

Comments via Bombay TV only please…

Facebook mythbusting by SOAP

This SOAP presentation is currently going gangbusters on Slideshare and deservedly so. All points are valid and true, my favourites are 2, 4 and 9. Actually, I regret not having written something like this earlier, as our hands-on experiences are very similar to theirs. Oh, and on the same day Amnesia have posted a story from their P&O cruise ship facebook page. It is unusual to see such a steady stream of posts, continuous threads of comments and obvious community feel to a group of facebook fans.

Reminds me to share. more. knowledge.

Advertising agencies on Facebook: do you practice what you preach?

At Holler we started redirecting all visitors of our company website to our Facebook page. While you can still access our “regular” site (moved to an “On Holiday” address), most visitors stay on the facebook version. Even people without a facebook account (a.k.a. 0.23% of Australia) can see the customised tab we built in FBML. I was recently interviewed by the editors of SHIFT! in Japan on this topic and thought it might be interesting to hear other people’s experience and opinions. Here are a (very few) places and activities I stumbled upon:

International

  • AKQA and Big Spaceship are very popular (in number of fans) and spread lots of case studies, job news, awards and thoughts this way
  • Razorfish/NeueDigitale in Germany (one of my former work places) is very chatty and shares 3rd party links
  • R/GA use it a lot for recruitment and conference & media appearances
  • SapientNitro post work and industry news from any of their many offices

AU / NZ

  • Resn distributes their many award and job news
  • Digital Eskimo and Visual Jazz mostly draw their blog feeds into their  (non vanity URL) pages
  • Bullseye are either heavy on the BBQ or Blackmore’s news
  • Circul8 also redirect their URL and run a similar gamut of posts to Holle
  • Pusher run (against FB guidelines) as a person rather than a page
  • RMG Connect had integrated Facebook Connect on their playful “regular” site (unfortunately now dissolved into the video-laden JWT site)

Surprising is that many international networks don’t seem to do anything on FB or when they do have a page take it to any interesting level. I would like to do a quick survey of AU/NZ agencies on Facebook. Which ones do you value and became a fan of? What are success criteria, do you think you would “buy” fans through FB-ads and promotions? What is the best tonality for clients, talents, employees alike?

Here is my bit about “Holler’s what and why on Facebook”

Holler on FB

Holler on FB

Background:
In my experience agency websites are a one-time affair for users. Even your own clients never return to check up on your latest and greatest work. This leads most agencies to start putting out a newsletter, and it is uncanny how soon those slow down to a trickle and get abandoned. At Razorfish/NeueDigitale I started a podcast which died an unceremonious death after one episode (doesn’t really qualify as a podcast really). The NetX newsletter was dumped after three issues. A newsletter suggests that all content has to be fairly significant and important to the business of the reader. Internal culture and social news hardly feel appropriate – which is strange because creative agencies’ reputation thrives on how much extra-curricular and non-commercial things go on. And it is an important decision factor for talent as well as clients.
Facebook on the other hand is a place where the private and public sphere mix harmoniously, where social and commercial infos can blend in one stream. Holler has been servicing different brands in Facebook for 2 years now and 2 of our staff are full-time content and community managers.

Strategy:
Since we can communicate more often about all aspects of agency life in Facebook and because we know how to move in this space, we decided to redirect hollersydney.com.au to our Facebook page. Any visitor is welcome to still check our “regular” site onholiday.hollersydney.com.au

Execution:
We built a customised tab in FBML displaying a little time-lapse film of our studio, 4 pieces of work and a bit of the usual “This is us” copy with a hint at getting in touch or (dare we say it?) “become a fan“. (Note to self, the line”click that Fan button” should say “LIKE” by now).
This is the page that every new (non-fan) visitor of Holler would land on. Updates happen naturally on the Wall, if a post needs more links, space and integrated media we use our customized Tumblr blog.

Results:
Since we switched to a Facebook page the amount of fans and job applications from talent have steadily increased. We can stay in touch with this growing audience on an ad-hoc basis, in a casual tone and without worrying if messages fit a certain category. It is hardly an accurate measurement but we believe that our rating of second hottest digital agency in the region is also a result of more people staying in touch with our work as well as culture.

Addition (29/07/2010):
Geekvertising collated a list of the likes/fans of UK and US agencies split by networks. I reckon it is time to ask the people running these page for a more qualitative analysis, using the amount of interactions per post, photos, intervals of postings and so on. Admittedly, the effects of these pages on the agencies might only be supported by anecdotal evidence (e.g. better qualified applicants).