Tag Archives: facebook

The 10 Most Powerful Facebookers

I stumbled upon this list of the 10 most powerful Facebookers (apart from Zuckerberg naturally). The funny thing is, you can almost guess their roles, just by looking at their appearance. Give it a go on this little Bingo table I prepared earlier for Adverblog:

The cheat sheet is here by the way.

LG Smart TV puts you into the impossibly awesome movie trailer

We recently got tasked by LG Australia to create an online campaign for their top range of Smart TVs. The general point of Smart or Connected TVs is to combine web browsing and accessing personal and social media with  scheduled free-to-air and cable TV programs.

We created a not-so serious dramatisation of the users’ entertainment options. Our “Your Digital Life” makes you the hero of an impossibly awesome movie trailer. From action, sports to romance, you can have it all. Oh, and did we mention a Nobel Prize worthy intellect holding it all together?

The talent in this example is Tim Burrowes, editor of Australian marketing blog Mumbrella. The Facebook integration contains potentially a world first. As soon as you connect via facebook “Your Digital Life” features your face, personal facts and friends prominently in the film. But additionally it uses text-to-speech to turn 2 of your status updates into dialogue in it. So true to the tag line, an LG Cinema 3D Smart TV really “puts you in the picture”.

LG Your Digital Life

LG Your Digital Life

Just today I stumbled across a classic Italian animation, “La Ligna” with a story line not unlike our “Your Digital Life”. Being framed in the television set did not seem so desirable back in the 1970s.

Additionally, BBH Labs wrote an interesting piece on the impact of connected TV on video content production and advertising. Check it out here: Part 1 and Part 2. Indeed, how much will these TV sets change the way we couch surf? What do you think?

Plan FAIL Cast

In case you want to know what your life could have been like, had your plans not failed. Here’s Plan Cast, helping you visualise the ambition vs. reality gap. And keeps a relentless record.

Plan Cast logo and mascot

Plan Cast logo and mascot

The service allows you to build up a calendar of things you then don’t get around to. And, you guessed it, your friends can subscribe to these ‘news’.


Plan FAIL Cast

A race of “Like” across facebook – Melbourne Cup 2010

The Melbourne Cup is being held for the 150th time this year and is often described as “the race that stops the nation”. In 2010 it seems to live up to its moniker with torrential rain flooding Victoria’s capital.

But it also signals the beginning of spring, and for us at Holler it meant a fresh idea for how to best transfer a horse race onto facebook.

Greatest Cup Never Run on facebook

Greatest Cup Never Run on facebook

Check out Boag’s Draught’s “Greatest Cup Never Run” and click on Photofinish. Here you can Like any of the 24 best horses of all time. Besides engaging with other horse experts on the walls of Longfacebook, you will see how their race for some facebook love pans out. Currently the top two, legendary horses Makybe Diva and Phar Lap, are separated by nothing more than a single Like.

Greatest Cup Never Run - Longfacebook

Greatest Cup Never Run – Longfacebook

Holler Hidden Talents # 12: Unicycling

Our newbie Lauren has fallen in love with unicycling. At the same time most people have no idea how fast unicycling really is. So we decided to host a special facebook competition: Tour de Lunch.

Lauren on her unicycle "Tour de Lunch"

Lauren on her unicycle "Tour de Lunch"

You guess how long it takes Lauren next Friday to unicycle to our favourite eatery in Surry Hills, “City Edge“. Check her route on Google Maps. Whoever gets closest to the actual time in minutes and seconds wins a lunch for two at said place. Go ahead and place your guess in the comment section of our facebook post. In the meantime Lauren will practice her fully sick urban unicycling skills. There are no T&C’s but expect an entertaining video of our “Tour de Lunch” next week.

Urban Unicycling by NZ's Pedro Tejada

Urban Unicycling by NZ's Pedro Tejada

Facebook mythbusting by SOAP

This SOAP presentation is currently going gangbusters on Slideshare and deservedly so. All points are valid and true, my favourites are 2, 4 and 9. Actually, I regret not having written something like this earlier, as our hands-on experiences are very similar to theirs. Oh, and on the same day Amnesia have posted a story from their P&O cruise ship facebook page. It is unusual to see such a steady stream of posts, continuous threads of comments and obvious community feel to a group of facebook fans.

Reminds me to share. more. knowledge.

MyNRL racks up 220,000 facebook fans – media spend? A big 0

(This text was originally written for Digital Choice in AdNews)

I’ll tell you a secret: I was getting a bit bored by the Digital Choice columns. Bored by descriptions of uploads, downloads, widgets, gadgets, tweets and posts followed by a screenshot. The latter usually small in size and framed by a browser, making the work appear complicated and even a minimalistic layout look cluttered. I don’t mean to attack any individual of the previous authors, more the format. Hasn’t digital matured enough to now debate the idea rather than the execution?

Digital Choice on AdNews

A Digital Choice column on AdNews

So this column features a campaign that is explained in five words: MyNRL makes rugby fans proud.

100,000 Australians became part of it in the space of 48 hours, 200,000 after 2 weeks with a total reach going into the millions – all boosted by a lavish media spend of zero. At the core of MyNRL lies a small facebook application that lets you do only one thing: create a personal jersey in order to back your state at the Origin games. Unite with your friends and tease your enemies. Simple as that, no fancy footwork, the thing is not even in 3D.

My NRL app on facebook

My NRL app on facebook

As the makers put it: “Timing was everything”. They seeded to the 16 NRL teams two days before kick off, with a single post on each of their Facebook walls. Its live game commentary made facebook punters part of the event, jump up from their sofas, sledge the opponents and show their pride.

This is all far from cutting edge stuff but it still racked up a huge score. Several details made it so compelling and (dare I say it) “viral” that the idea spread like wildfire. And it continues to do so even though the Maroons have resoundingly won offline as well as online. You might have noticed agencies hiring content and community managers – this is one field those guys would love to play on.

Before you think I am only talking about saving media dollars – I want to celebrate a beginning rather than a final result, the promise of something good to come. MyNRL has only begun because it has created a huge community in a couple of weeks.

And sponsors must be tripping over themselves to join the scrum.

Additional comment: I see plenty of opportunities to work with this community on facebook – congrats to Aden Hepburn from IdeaWorks for a project that took off like Lockyer’s 50-yard field goal in yesterday’s Maroons’ whitewash of the Blues.