I stumbled upon this list of the 10 most powerful Facebookers (apart from Zuckerberg naturally). The funny thing is, you can almost guess their roles, just by looking at their appearance. Give it a go on this little Bingo table I prepared earlier for Adverblog:
The cheat sheet is here by the way.
We recently got tasked by LG Australia to create an online campaign for their top range of Smart TVs. The general point of Smart or Connected TVs is to combine web browsing and accessing personal and social media with scheduled free-to-air and cable TV programs.
We created a not-so serious dramatisation of the users’ entertainment options. Our “Your Digital Life” makes you the hero of an impossibly awesome movie trailer. From action, sports to romance, you can have it all. Oh, and did we mention a Nobel Prize worthy intellect holding it all together?
The talent in this example is Tim Burrowes, editor of Australian marketing blog Mumbrella. The Facebook integration contains potentially a world first. As soon as you connect via facebook “Your Digital Life” features your face, personal facts and friends prominently in the film. But additionally it uses text-to-speech to turn 2 of your status updates into dialogue in it. So true to the tag line, an LG Cinema 3D Smart TV really “puts you in the picture”.
LG Your Digital Life
Just today I stumbled across a classic Italian animation, “La Ligna” with a story line not unlike our “Your Digital Life”. Being framed in the television set did not seem so desirable back in the 1970s.
Additionally, BBH Labs wrote an interesting piece on the impact of connected TV on video content production and advertising. Check it out here: Part 1 and Part 2. Indeed, how much will these TV sets change the way we couch surf? What do you think?
Posted in Advertising, apps, interactivity, Social Media, user generated content, Video
Tagged blockbuster, cinema 3D, facebook, facebook connect, LG, LG cinema 3D, LG smart TV, mojo, mojo sydney, movie trailer, publicis mojo, status, status update, trailer
In case you want to know what your life could have been like, had your plans not failed. Here’s Plan Cast, helping you visualise the ambition vs. reality gap. And keeps a relentless record.
Plan Cast logo and mascot
The service allows you to build up a calendar of things you then don’t get around to. And, you guessed it, your friends can subscribe to these ‘news’.
Plan FAIL Cast
Posted in apps, Social Media, user generated content
Tagged aaron michie, application, calendar, events, facebook, plan cast, social app
The Melbourne Cup is being held for the 150th time this year and is often described as “the race that stops the nation”. In 2010 it seems to live up to its moniker with torrential rain flooding Victoria’s capital.
But it also signals the beginning of spring, and for us at Holler it meant a fresh idea for how to best transfer a horse race onto facebook.
Greatest Cup Never Run on facebook
Check out Boag’s Draught’s “Greatest Cup Never Run” and click on Photofinish. Here you can Like any of the 24 best horses of all time. Besides engaging with other horse experts on the walls of Longfacebook, you will see how their race for some facebook love pans out. Currently the top two, legendary horses Makybe Diva and Phar Lap, are separated by nothing more than a single Like.
Greatest Cup Never Run – Longfacebook
Posted in Advertising, Social Media
Tagged boag's draught, boags, facebook, holler, holler sydney, horse, horse race, Like, like button, lion nathan, melbourne, melbourne cup, race, thoroughbred
Our newbie Lauren has fallen in love with unicycling. At the same time most people have no idea how fast unicycling really is. So we decided to host a special facebook competition: Tour de Lunch.
Lauren on her unicycle "Tour de Lunch"
You guess how long it takes Lauren next Friday to unicycle to our favourite eatery in Surry Hills, “City Edge“. Check her route on Google Maps. Whoever gets closest to the actual time in minutes and seconds wins a lunch for two at said place. Go ahead and place your guess in the comment section of our facebook post. In the meantime Lauren will practice her fully sick urban unicycling skills. There are no T&C’s but expect an entertaining video of our “Tour de Lunch” next week.
Urban Unicycling by NZ's Pedro Tejada
Posted in Experiential, Locative Media, Social Media
Tagged facebook, google maps, holler, holler sydney, tour de lunch, unicycle, unicycling
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