What a treasure: Ash from Soap explains social media…in 2006. Everything is still true, so I am not giggling about what he says. It’s more the cyber-tacky intro animation, the interviewer’s vocabulary (“Life caching is taking off in the US!”), and most of all the fact that we have been talking about the same things for 5 years.
Posted in Advertising, Social Media, Video
Tagged agency, ash, interview, ringrose, soap, soapcreative, socialmedia, sydney
In the lead up to the Commonwealth Games 2010, our friends over at SOAP have created this (very manual) facebook app called “Delhi Yourself” to promote Foxtel’s coverage (Follow The Games). Essentially you let them access your profile picture and one single illustrator, Harsha Nagaraju turns it into a hand drawn portrait, complete with Bollywood-type personal name and some Foxtel branding.
I 100% love the idea of individual results for every single user. And who doesn’t have a soft spot for a hand drawn portrait? While I could handle a lengthy wait till the profile picture was available, the delivery just felt a bit left to chance (no notification). Many fan posts on the page display the same confusion (where and when to get the pic). And unfortunately, despite me liking this “Delhi Yourself” app as an idea, I find the picture itself doesn’t contain any likeness.
Bollywood Tim
Here is my original facebook profile picture that Harsha worked from.
Tim on facebook
Even though the creative drawing effort was performed by an authentic illustrator-posse (in India I assume) it doesn’t feel very Delhi – why not?
Mr Pink in Bollywood
I could definitely need some tigers to spice my picture up a bit. Or should I be grateful I don’t look like Mr. Pink?
Comments via Bombay TV only please…
Posted in Advertising, design, Social Media, user generated content
Tagged commonwealth games, foxtel, illustration, portrait, soap, soap creative, sydney
This SOAP presentation is currently going gangbusters on Slideshare and deservedly so. All points are valid and true, my favourites are 2, 4 and 9. Actually, I regret not having written something like this earlier, as our hands-on experiences are very similar to theirs. Oh, and on the same day Amnesia have posted a story from their P&O cruise ship facebook page. It is unusual to see such a steady stream of posts, continuous threads of comments and obvious community feel to a group of facebook fans.
Reminds me to share. more. knowledge.
Posted in Social Media, Strategy, user generated content
Tagged agency, amnesia, community management, content management, digital planning, facebook, insights, mythbusting, P&O, planning, soap, soap creative, sydney
Sydney’s Creative Social opened the floor and mic for the latest (and greatest?) from all willing participants. It was definitely cool to see what’s cooking or what has just been released by all the hard working creatives. Russ from Tequila covered his Save Miguel campaign and sneakily handed out Portuguese bottle corks – which become quite a nice toy to fiddle around with. In ten years, when screw-on caps have eradicated these critters completely, I’ ll score big on ebay.
Original Save Miguel cork
Tom from Lowe showed his Tree People, a digitally-led (alas!) campaign which was a timely reminder that not all successful, long-term engagements have to involve the social-glue-meisters from facebook or MySpace.
Ash rightfully lamented the never-ending, guilt-laden path towards updating one’s own agency’s website/portfolio/show reel. Who are we then to judge clients for dragging their feet in updating content? Holler’s way of throwing screenshots up on a flickr group & facebook page is definitely quick (if not glamourous).
I enjoyed Kim‘s FreeYourSkin for Movember sponsor Schick. Their face engine was awesome and made dressing up Barrack Obama with a biker ‘tache good fun. Check his Samuel Jackson-esque mad grin in the gallery – quite a Pulp Fiction experience. “And I will strike down upon thee with great vengeance and furious anger those who don’t want CHANGE!”
Obama does the Samuel L. Jackson
I’d be so keen to use this tool for my own virtual participation in this coming Movember, I just cannot convince the missus that sporting real lip spinach is a good idea – despite the worthy cause.
Posted in Advertising, design, interactivity
Tagged agency, creative social, holler, lowe, pusher, soap, sydney, tequila
Between 0 and 1 