Category Archives: art

Agency Open House Sydney

Posted on October 24, 2014 | Leave a comment

Register for our free event now: http://www.eventbrite.com/e/web-directions-agency-open-house-reactive-tickets-4776690209

Next Wednesday afternoon, Sydney will see its first Agency Open House. You can visit and have a beer with people at places like Reactive, Host, Soap, Deepend Group, Digital Arts Network, Reborn, WeAreSocial, Pollen, TheFarm,Small Multiples or The Interaction Consortium.

Check out this Agency Open House microsite for Wednesday October 29 where you can also RSVP to the respective agency events. Rub shoulders with art directors, copywriters, uber-geeks, producers and strategy minds. Learn from their work exhibited, listen to talks, ask questions, make connections. You could score an internship, dream job or your next creative collaboration partner. As it is part of Web Directions 2014, expect some heavy hitters from their international speaker roster like Jessica Hische to maybe make a cameo appearance. Just saying….

Check out the full program to RSVP here

We at Reactive are excited to partner with Web Directions & Creative Social to open our doors for a Sydney-wide Agency Open House So in particular we would love for you to join us at our office in Surry Hills next Wednesday afternoon (Oct 29), between 4-6pm. You can RSVP by registering online https://www.eventbrite.com.au/e/web-directions-agency-open-house-reactive-tickets-4776690209

What are Web Directions, Creative Social and this Agency Open House?

Since 2004, Web Directions has been Australia’s cutting edge conference that bring together the world’s most pioneering, interactive creative directors, business owners, strategists and other global experts of digital design and development. As a social warm-up for this year’s Web Directions (October 30-31) the aim of our joint Agency Open House is to have a beer and a chat, explore agencies’ work and workplaces and build some new connections. Reactive has been part of Creative Social since 2007 and together with this group of leading agencies, we recognise that collaborating in a digital landscape is how we will advance the whole industry and enjoy the journey.

What’s the inspiration all about?

Reactive has been a partner of Web Directions for 3 years now. This year is particularly special as we were invited to create the opening title sequence for the conference. The film is completely HTML-generated and plays live in the browser, unlike traditional videos.

One of our creatives involved, Melissa Baillache, explains the thinking behind the film:

“We wanted to touch on the importance of everyone that come together to imagine, design, create and build great digital products and services. The people, who passionately labour over the tiny details, behind the scenes as well as at the forefront of the digital world. In our film, all these individuals are represented by a ‘pixel’. Their stories evolve into playful geometric structures, yet always keep their original core—the element that binds everything together into a single experience.”

We’d be thrilled if you can stop by Reactive’s office for some beers, food and showcasing and explaining the tech behind the title sequence. Registering can be done by simply replying to this email or visiting the event page below:

https://www.eventbrite.com.au/e/web-directions-agency-open-house-reactive-tickets-4776690209

We hope to see you next Wednesday arvo, guys!

Take a Break for PauseFest

Posted on February 6, 2014 | Leave a comment

Only sometimes do I wish I resided in Australia’s OTHER city, aka Melbourne. PauseFest is one of those reasons. Apart from its good branding and art work, it features delectable content and experiences.

Continuing their strong momentum from 2012, PauseFest features everything from cool installations, games, music, animations and interactive design to creative panels about startups and the wider digital industry. Under the title ‘Masters of the Industry‘ Reactive’s co-founder Tim O’Neill will panel it out with some other Melbourne luminaries. Among them my friend and ex-colleague Dave King from The Royals and Erminio Putignano (ex FutureBrand, now PUSH Collective).

Check out all the speakers here and get your tickets here.

Parents as storytellers

Posted on July 23, 2013 | 1 comment

Anton Buchner contacted me on Twitter with this great ‘parents as storytellers’ project you can help make happen. It might interest you if you have young children and would like to take your bed time story reading to the next level. It’s promising to be very enjoyable for both sides.

Anton and friends are putting together a book, helping you not only to read a story to them but to imagine one, on the fly. And in turn animate your kids to do the same.

Imagination Stories on Pozible

Check out Anton’s post on it and if you like the idea, contribute to it via their page on the crowd funding site Pozible. They have already raised more than two thirds of their goal, so please give them the last nudge. You can also join their Facebook page.

Here is how Anton came up with the idea:

“I used to create imagination stories for my children (who are now 17, 15, 12). They were based on getting them to give me 3 random and eclectic words and I would weave them into a short and fun story with a beginning, middle and an end. The point was not to just read books AT them but to engage them IN a story. Getting them to help describe scenery, people, places and create names as the story went along. Soon they were asking me for 3 words and creating their very own stories! The more I spoke to friends about it, the more I discovered that they weren’t doing this. However they loved the idea. So I though let’s help families who may not have an initial creative spark. (…) So I’m creating a facilitation book called “Imagine What Happens Next” with illustrations (by Sophie Scahill) and story starters, that parents and children can unleash their imagination with.”

Illustration by Sophie Scahill

Update:
I am very happy that the project has already reached its target. You can keep on contributing for your copy of the book and having your name printed in it.

1 Comment

Posted in art, Social Media, user generated content

Tagged parents, stoytelling

Oh Yeah Wow – this is Everything You Wanted

Posted on February 4, 2013 | Leave a comment

A music video unlike many others. Melbourne-based OhYeahWow created this clip for Clubfeet’s “Everything You Wanted”. Sometimes everything you wanted comes together: great band, great song, great video.

Directed by Josh Thomas
Production Company: ohyeahwow.com

More quirky imaginative work can be found on their site, like this Gotye clip for “Easy Way Out”

Type by Hand

Posted on September 25, 2012 | 1 comment

Sometimes you need to just let go of the mouse and grab a good old pencil or pen. And bang out out some lovely “Type by Hand“. I signed up for this endeavor last weekend and had a blast. Run by Wayne Thompson (of the Australian Type Foundry) and Gemma Eaves (of For the love of type fame), it consisted of almost non-stop 4 hours of fast-paced drawing. What a nice change to all the computer work we are doing day in day out.