Tag Archives: new york

Blind to Homelessness? Make Them Visible!

Carl Panzcak and his crew at Reactive NYC created this gem of a charity campaign together with Silver+Partners and Smuggler. It is a social experiment and campaign for making homelessness a more visible problem. Great work by our fellow team in New York, made me quite teary actually…

Check out Reactive’s work on http://www.makethemvisible.com where you can find some beautiful portraits of real homeless people in New York. And donate to help.


You can also read a couple of write ups on Creativity Online, Fast Company, Huffington Post and our own Reactive blog

mike akossou charles

This project initially began through our trip to the IAB Mixx Awards in New York with The Most Powerful Arm. As part of being over there, we hosted ‘Tomorrow Evening’, an event with the Reactive NYC crew where we presented our work and thinking. This event in turn created a personal connection to indie agency Silver + Partners which led to ‘Make Them Visible‘. I think it goes to show that you can’t quite know what will come out of hosting creative events. Except that you’ll always make a few interesting connections.


Agency: Silver + Partners
Production Company: Smuggler
Editing: Now Corporation
Audio House: Sound Lounge
Finishing/Titles: Suspect
Music: JSM 
Website: Reactive


Fischerspooner / Casey Spooner interview @ Melbourne Festival

Beck’s ÜBERSELEKTOR a.k.a. me in this case meets Casey Spooner (before his gig at the Melbourne Festival) and we talk about FS’s creative process, working in New York and who he rates in Australia’s music scene. (en.wikipedia.org/wiki/Fischerspooner)
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ModelFeed: Peek into the Lives of the Beautiful and the Thin

Some interesting sites have launched in Australia that use and intertwine with content sharing spaces (such as flickr and Youtube).BannerBlog covered HOST’s “Home Sweet As”, Soap’s Activision work and our own “content hub” for Queensland’s Finest XXXX. The latest addition is ModelFeed which promises to be a content haven for luxury, fashion and lifestyle brand adorers…oh, and for the tiny minority of people who like to look at the “regular lives” of beautiful models.

Created by Ex-Saatchi duo Tim Brown and Pete Buckley Disciple and Dave King from The Royals, it aggregates from tagged Vimeo videos, has a stark art direction (with some contrast kinks…my eyes are too old for this shit) and some cute glimpses into the lives of some of Australia’s top models like Pania, Sarah and Catherine of Victoria Secret’s fame. Hey, I already sound like I hang out with them (which I do of course). More infos on the fashionista involved on Frockwriter (ignore the Dave King mix up).

It is interesting to see that an Australian endeavour is countering Ford Model’s savvy online marketing with activities such as FordModels.TV.

As Dave puts it it is  “recent-times luxury brands getting in front of an aspirational audience (girls 13-28), a platform for the promotion of models that helps them have conversations with their loyal followers. And yes, it is a source of hot new talent as well as existing talent on the rise.” 

Modelfeed presenting advertorials or having some sort of product placement wouldn’t be too far down the line I’d say. Now, who’s your favourite feed?