“The future is already here, it’s just not very evenly distributed” famously quipped cyber-punk authorWilliam Gibson in 1993. And in a very small way that is evident when little gadgets come out. Recently our Reactive brethren in the US were able to purchase a Google Chromecast, ahead of us here Down Under. But collaborative folks as they are, Carl Panczak and his NYC crew sent a device our way. So that we could experience the future!
Chromecast is a small extension to your TV or boardroom display, essentially giving you the ability to display what’s happening in your browser (be it on the phone, tablet or desktop). In a nutshell: Send video or anything on the Web to your TV from your smartphone, tablet or laptop (as it says on the box). The fact that it uses your local Wifi to receive the content makes the performance quite appealing.
We waited for a proper software update from Google (the original version wasn’t that smooth) plus Google only recently made the Chromecast manager app available for Australia. This meant we could finally set it up via our Android phone. Install the Chrome extension from here. And the Chrome browser has a new functionality currently in experimental stage that will cast your whole screen to the TV, which definitely makes this a promising (and cheaper) alternative to Apple TV.
Here are a few resources on how to use it. Sadly, some of the apps (like Netflix or Hulu) are still only available if you are of the American persuasion: Google Chromecast Home
So next time you come visit us at Reactive Sydney, you can expect to enter the future.
If you lead an agency or marketing department, you know what the bane of our industry is. It is starved of really good talent. Talent that can fuse genuine, explosive creativity with systemic thinking. The ‘systemic’ part means that these people know a lot about and can use existing digital formats, from media, video or social technologies. And then combine the two realms to form innovative, creative solutions. One of our new recruits, Melissa, actually took a course in Digital Design at Tractor last year, a school established to address this lack of digitally-savvy creative newcomers. And some of the sessions were led by one heck of an inspirational teacher, my colleague Gabriel (see below Mel presenting her project last year).
Gabe and his team mate Dave have kept at it and tirelessly helped teach a new batch of students, the class of 2013, which is now holding their grad show this Thursday.
“Thanks to the generous donation of time by industry experts like Gabriel and the team at Reactive, these young designers are exposed to the best industry practice and processes far sooner than usual. This gives them the experience and confidence to pave the way for the future of Australian Digital Design” says Flyn Tracy, manager and creative leader of Tractor Design School.
So shout out to them for giving back to the industry and raising Reactive’s profile as a place of excellence for digital creativity. If you have time, come along and say hi. Get your tickets here and have a peek at the digital superstars of tomorrow.
Here are a couple of shots from this year’s class visiting the studio at Reactive.
The new SoDA (Society of Digital Agencies) Report is out and again one from our midst at Reactive has been chosen as contributor. Read Stephen Foxworthy’s article on ‘Personalisation of Everything’ here on Slideshare: http://www.slideshare.net/sodaspeaks/the-soda-report-2013-volume-2#!
And you can stay in touch with all of SoDA’s global super-experts, including our local friends from Soap, The Farm, IE and Deepend via http://www.slideshare.net/sodaspeaks
Being part of http://sodaspeaks.com is really an honour and a source of great insights into creative, tech and strategy at the same time.
Posted in Strategy
Tagged reactive, SoDa
If you had 6 days with Baz Luhrman, would you try to shoot a science fiction film? I am totally in favour of brands supporting independent film making. As did Samsung with their “The Shoot” project.
I would have loved to have access to this sort of knowledge and support when I was fumbling through my student film class. I am just wondering if a less ambitious plot than an existential mars colony drama would have been easier to produce and created a better result. But probably I am just grumpy that I produced much worse films back in my fine arts school days…
Take some of the brightest and most cutting edge developers in Australia, add a few high profile international speakers from companies such as Google, Financial Times and MailChimp, throw in cold beers, tasty sausages and a sunny balcony and you got the Reactive ‘Code and Snags BBQ’. As part of the renowned ‘Web Directions South‘ conference (currently underway in Sydney) we hosted an impressive group of technical experts who are busy creating the future of the web.
Walking through the crowd, you could hear our own Reactive ubergeeks discussing all kinds of questions with our guests, from the most pressing ones to the most decidedly esoteric. When was the last time you were chatting about musical robots, a metadata language for designers, the future of animation, why the Apple Newton lost to the Palm Pilot and finally the Internet of Things, all within an hour or two? Among our most esteemed visitors was Scott Jenson who used to work on the Apple Newton, Symbian OS, managed the Google mobile UX team and also spent time at Frog Design in California. Please check his blog for great thoughts on how to combine on- and offline in the Internet of Things (IOT).
Drifting through our event was not only the scent of our grilled snags. It was (more metaphorically speaking) the question of ‘what it takes to innovate’. And the answer was present in the group of guests: a lot of experience and skills plus an insatiable appetite for combining things in a new way. And we are curious what these bright minds will come up with next.