We all know YouTube is one large, 24-7 talent show, so it isn’t surprising that YouTube hosts an official country-wide search for the next cat pianist. What’s funny to me is the channel’s username “secrettalentsau” which in German reads as “Secret Talent Sau” (sau = pig). Let’s get down and dirty and show off some kinky talents, Australia!
Posted in Social Media, Video, user generated content
Tagged youtube, australia, talentshow, contest
I have never learned to tweak CSS (and I am sure it is a lot of fun!). And having to rely on a generic “off the shelf” blog design always lies heavy on my conscience. Luckily, the guys from FontShop have come up with a genius web tool called FontFonter to make me see the light and finally do something about it. This is a great product experience as well as a brilliant sales tool. Go on and quickly discover a better look for any site at http://fontfonter.com . And make sure to try the Meta typeface.
FontFonter version of this blog
(Disclosure: I used to be an employee of MetaDesign in Berlin, so I basically ate Meta morning, noon and night. And our presentations and wireframes were built in InDesign and not Powerpoint or Omnigraffle. But that’s another story.)
Tagged tool, design, berlin, MetaDesign, FontShop, FontFonter, typeface, webfont, Meta
With the Vuvuzela Cup 2010 a distant memory, there is one bunch here in Sydney who have not forgotten how to properly round it up. HOST had spent many a night analysing the Cheat Factor of every game, squad and player. Now they have created, packaged and sent this lovely trophy to the most deserved winner: Mr Luis Suarez. Great way to finish an agency’s internal passion project: “Jogo Cheato Bonito”!
The FCL trophy
A congratulatory letter and some goalie gloves (for those who don’t know why) accompanies the parcel, sent to Suarez’ club Ajax Amsterdam in true Chaser-style. How good would it be to see the delivery recorded! Dear FCLsters, two requests: please put a modified version of the letter up on your facebook page so we can all re-post it on Suarez Cheatbook page. And secondly, this re-purposed Nike of a trophy needs a name!
I am sure other players like Christiano “Colt Playces!” Ronaldo will give it their worst for this honour as soon as 2012.
Posted in Advertising, Social Media, games
Tagged Host, football, Advertising, FIFA world cup, WC 2010, christiano ronaldo, luis suarez, fantasy cheaters league, FIFA World Cup 2010, diving
I just caught up with co-tenant and mate Darryl Nichols who heads Garage Sale Trail, an event that collectively organises suburb-wide garage sales with the help of online tools like dynamic maps, heavy-hitting blogs and publishers of course facebook. As you can see from the links and the video below, the first Garage Sale Trail was part of Bondi’s Community Festival Sizzle, and a pretty fun activity as such. Who would have thought, re-cycling and re-using could be such a frolicking kind of event – wait till the end of this video for an extra-gold piano performance (video by Republic of Everyone).
Sizzle was a massive collaboration of agencies such as Holler and creative local inviduals. And happened to be a massive success, with many registrations coming in at the last minute. A couple of weeks later the council where I live organized a similar event which semi-failed: calling a council telephone number to have your name put down on a list that closed 3 weeks in advance of the event just wasn’t working for too many residents.
So now Darryl is talking to councils, sustainability organisations and influential people across Australia to make this modern garage sale a national event. Rachael Botsman from Collaborative Consumption who recently gave a TEDx Talk in Sydney is already on the steering committee.
Get in touch on the Sale Trail site and talk to Darryl if you are able and willing to lend a hand.
Outside our quality local pub, the KB on Foveaux, I met (or better: saw) the girl who does CommunityChannel on YouTube. It was weird, having watched a few of her hugely popular videos and, as she passed by, all I could think of: There goes “CommunityChannel“?
I mean, I am pretty sure she has a real name but to most of her 717,026 subscribers she might be “CommunityChannel” or “Miss CC” for all I know. OK, I realize I am sooo behind and have now checked and paid a bit of attention – her real name is Natalie Tran and she has her own Wikipedia article.
Anyway, props to her for producing this great series of entertaining videos and racking up 267,717,726 views at the age of 24. Her trajectory reminds me of Dave King‘s idea of starting a “Social Media Stars” agency – or as he put it, “those people out there with an audience and a bunch of distribution mechanisms already built-in”. I wonder how far that scene has progressed.
Natalie Tran
Nat might have a proper agent or she may not. Anyone worked with her already? Or have you met any interesting social media celebs lately? And with that I don’t mean gurus who expressly “practice social media” instead of just doing interesting things.
Posted in Social Media, Video
Tagged ugc, youtube, australia, communitychannel, videos, pub, youtube channel, nat, natalie tran
